Product Designer

Selected Work

Product Design for Connected Fitness & Complex Systems

A sample of end-to-end work across 0→1 platforms, multi-device experiences, and high-trust tools for gyms and athletes.

BTWB Gym Management hero mockup with laptop and mobile screens
0→1 Platform Lead Product Designer Multi-year initiative

BTWB Gym Management — All-In-One Platform for Functional Fitness Gyms

Designed a unified platform for scheduling, billing, check-ins, and workout tracking, helping gyms replace fragmented tool stacks with one fitness-first system.

Problem Space
Fragmented operations across 3–5 disjoint tools.
My Focus
End-to-end UX, UI systems, and cross-surface design (web + mobile + TV).
Impact
Gyms consolidated their stack into a single platform, reducing admin load and improving member and coach experience.
Tempus real-time workout experience across devices
0→1 Experience Lead Product Designer Multi-device

Tempus — Connected, Real-Time Workout Experience

Created a live training layer across phone, watch, and in-gym displays, turning workout timing and tracking into something athletes use in the moment — not just after class.

Problem Space
After-the-fact workout logging with no real-time pacing or shared live view.
My Focus
Vision, UX, UI, and interaction design across mobile, watch, and class displays.
Impact
Shifted BTWB from a historical record into a live performance companion that’s now part of athletes’ daily training routines.
CrossFit Games Hashtag Wizard interface on devices
Tools & Utilities Senior Product Designer Internal + Fan-Facing

CrossFit Games Hashtag Wizard

Designed a lightweight tool to generate and manage competition hashtags, reducing manual setup and helping fans, athletes, and organizers find the right events faster.

Problem Space
Scattered event naming and hashtags across competitions and seasons.
My Focus
UX flows, UI design, and interaction details for a fast, error-resistant tool.
Impact
Standardized hashtag creation and discovery, streamlining internal workflows and improving searchability for the community.
CrossFit Games 2019 leaderboard UI
CrossFit Games Product & Interaction Design Live leaderboard

CrossFit Games Leaderboard — 2019

Designed the live Games leaderboard used by athletes, fans, and broadcasters to track standings in real time, balancing dense competitive data with clarity under time pressure.

Problem Space
Complex scoring and cuts presented in a way that’s understandable to casual fans and reliable for serious analysts.
My Focus
Information architecture, interaction patterns, and responsive layouts for desktop and mobile.
Impact
Clearer standings and event context during a fast-changing competition, supporting both broadcast coverage and fan engagement.
CrossFit Games custom leaderboard interface
CrossFit Games UX & UI Design Tools for teams

CrossFit Games Custom Leaderboard

Built tools that let coaches, media teams, and community organizers create tailored leaderboards — filtering athletes, divisions, and events without breaking the official scoring model.

Problem Space
One-size-fits-all leaderboards made it hard to focus on specific teams, regions, sponsors, or storylines.
My Focus
Flow design, filtering patterns, and UI that made customization powerful but approachable.
Impact
Enabled richer storytelling and analysis with custom views, while preserving trust in the underlying scoring logic.
CrossFit Journal localized mobile and web UI
Localization Product Designer Mobile + Web

CrossFit Journal Localization

Led UX and UI for localizing the CrossFit Journal into new markets, adapting navigation, typography, and content structure while preserving the brand’s educational voice and authority.

Problem Space
A primarily English, US-centric content experience that didn’t scale gracefully to other languages and reading patterns.
My Focus
Content architecture, navigation patterns, and UI adjustments for multi-language support across app and web.
Impact
Created a more inclusive learning experience for international audiences, making the Journal easier to explore and trust in local markets.