Case Study · Product Design · Multi-Mode Display System

btwb Workout TV — Bringing Real-Time Training to the Gym Space

A multi-mode performance display that integrates with the BTWB platform to support coaches, motivate athletes, and visualize live workout and performance data.

Workout TV multi-mode display on large gym screens

Workout TV displaying multi-mode workout and performance visuals inside a training space.

Overview

In gyms, the big screen on the wall isn't just a display—it's the most visible touchpoint in the facility. It's what athletes look at during workouts, what coaches reference when leading class, and what creates the shared experience that builds community.

When I first joined BTWB in 2018 as a freelancer, gym displays were exactly that—static, limited tools. I redesigned the original WODscreen, bringing clarity and improved hierarchy to gym spaces. When I rejoined full-time in 2022, Workout TV became a core design surface for BTWB's evolving ecosystem.

By 2025, we had transformed it into a dynamic platform that:

Unified the in-gym experience with BTWB's broader ecosystem (Tempus, Plan, Gym Management)
Expanded the product's reach from gym-only to individual home users
Created differentiation in a competitive market where most platforms treat displays as an afterthought

The 2025 release delivered the strongest, most cohesive version to date — unifying experience, visuals, and functionality across the entire BTWB ecosystem.

Role & Impact

Lead Product Designer

Led visual, interaction, and behavioral evolution of Workout TV across multiple generations, ensuring continuity with earlier versions while supporting a modern, intuitive multi-mode design system.

Scope

In-Gym Displays → Integrated Platform

Designed multi-mode layouts, Tempus-integrated pacing screens, PR celebration modes, and fully customizable WOD displays aligned with the broader BTWB ecosystem.

Outcome

A Familiar Yet Modern Experience

Delivered a refined, flexible display system that feels natural to long-time WODscreen users while meeting the needs of gyms adopting the All-In-One platform for the first time.

Problem & Opportunity

Before the 2025 overhaul, WODscreen (the earlier version of Workout TV) served gyms well but was limited:

Minimal customization options (colors, layout, number of WODs)
Static screens with no real-time updates or athlete context
Inconsistent visuals compared to other BTWB surfaces
No integration with Tempus or the evolving All-In-One platform
Limited ability to support coaches during class flow

Gyms needed something more dynamic — a display that:

Matched the evolving BTWB design language
Integrated real-time athlete data
Celebrated PRs, consistency, and milestones
Adapted to different workout types and class needs
Worked anywhere in the gym via Chromecast or desktop

Old WODscreen design compared to new Workout TV multi-mode interface

Workout TV evolved from a simple WOD display into a fully integrated visual layer for training environments.

Shipped Outcomes & Impact

Rather than iterate in isolation, each release built toward a cohesive platform vision — here's the impact:

Outcome 1

Expanded Product Reach Beyond Gyms

Workout TV became BTWB's first gym-facing product available to individual users. Home athletes training in garage gyms could now access the same display experience as commercial facilities—opening a new use case we'd never supported before.

Outcome 2

Created a Unified, Cross-Platform Experience

By aligning Workout TV's visual language with BTWB's mobile app, Gym Management, Plan, and Tempus, users experienced consistency across every touchpoint. Long-time users immediately recognized the interface, while new gyms found it intuitive and familiar to the rest of the platform.

Outcome 3

Made Customization Scalable Across Gym Sizes

Gyms vary dramatically—from 20-person garage boxes to 200-member facilities with multiple screens. The customization system I designed gave gym owners control over colors, layout density, text sizing, and displayed elements so the same product worked beautifully everywhere from 32" TVs to 70" displays.

Outcome 4

Turned a Static Display Into a Live, Engaging Tool

With Tempus integration, the display evolved from "here's today's workout" to "here's who's working out right now and how they're performing." Real-time pacing indicators, live leaderboards, PR celebrations, and check-in visualizations transformed the screen into the heartbeat of the class.

The 2025 release represented the culmination of this work—a modern, flexible, deeply integrated display that supported coaches, motivated athletes, and reinforced BTWB's positioning as the platform that puts fitness and results first.